Work & Portfolio

Aditya Birla Weekly App Engagement

Challenge: Create a weekly engagement email campaign that drives consistent app usage, promotes feature discovery, and maintains user retention for Aditya Birla's financial services mobile application.

Strategy: Developed a dynamic weekly digest email featuring personalized content, app usage insights, and strategic feature highlights to encourage regular engagement and maximize app utility.

Key Features:

• Personalized weekly summary with user-specific insights and achievements
• Dynamic content blocks showcasing relevant features and services
• Gamification elements with progress tracking and milestone celebrations
• Mobile-first responsive design optimized for app integration
• Strategic CTAs driving specific in-app actions and feature adoption
• A/B testing framework for content optimization and engagement improvement
• Cross-platform compatibility ensuring consistent rendering across devices
• Behavioral triggers based on app usage patterns and preferences

Results: Achieved 38% open rate and 11.2% click-through rate for weekly campaigns. Increased app engagement by 42%, feature adoption by 35%, and user retention by 28% over 12-week campaign period.

ABSLI NAP Key Benefits Campaign

Challenge: Create an insurance product benefits email that clearly communicates the value proposition of ABSLI's New Assurance Plan while maintaining regulatory compliance and driving policy conversions.

Strategy: Designed a benefit-focused email with clear hierarchy, trust indicators, and simplified language to help customers understand complex insurance products and their advantages.

Key Features:

• Clear benefit hierarchy with visual icons and structured layout
• Regulatory compliance messaging and disclaimers integration
• Trust-building elements with company credentials and certifications
• Mobile-responsive design optimized for insurance industry standards
• Strong call-to-action with multiple engagement touchpoints
• Simplified language for complex insurance terminology
• Cross-client compatibility across all major email platforms
• Accessibility features for inclusive customer communication

Results: Achieved 32% open rate and 9.1% click-through rate, exceeding insurance industry benchmarks. Generated 28% increase in policy inquiries and 22% improvement in customer understanding of product benefits.

ABCD Finance App Launch

Challenge: Launch a new finance app with a promotional email that drives engagement while maintaining strict BFSI compliance and accessibility standards.

Approach: Designed a clean, table-based HTML structure with strong CTA focus, dark-mode safe colors, and WCAG-compliant contrast ratios. Used progressive enhancement for better rendering across email clients.

Technical Implementation:

• Table-based layout for Outlook compatibility
• Inline CSS with fallbacks for unsupported properties
• Alt text optimization for screen readers
• Dark mode color scheme testing

Results: Achieved 23% higher click-through rates compared to previous campaigns, with consistent rendering across Gmail, Outlook, and mobile clients. Zero accessibility compliance issues reported.

IndusInd Bank EMI Notification

Challenge: Create a critical payment notification email that conveys urgency while maintaining clarity and accessibility for all users.

Approach: Implemented a hierarchical information structure with clear visual priority, high-contrast colors, and simplified language for better comprehension.

Key Features:

• Clear payment amount and due date prominence
• Action-oriented CTA with high contrast
• Structured data for calendar integration
• Mobile-first responsive design

Impact: Reduced customer support calls by 35% due to clearer communication. Improved payment completion rates by 18% within the notification period.

IDFC LIC Credit Card Onboarding

Challenge: Design an onboarding email series that guides new IDFC LIC credit card customers through activation and feature discovery.

Strategy: Created a step-by-step visual journey with progressive disclosure of information, focusing on immediate actions and long-term benefits.

Design Elements:

• Progressive information architecture
• Visual step indicators and progress tracking
• Benefit-focused content hierarchy
• Multiple CTA options for different user preferences

Outcome: Increased card activation rates by 42% and improved customer understanding of benefits, leading to higher feature adoption and customer satisfaction scores.

Citi ThankYou Points Campaign

Challenge: Create an engaging reward redemption email that motivates customers to use their accumulated ThankYou Points while showcasing various redemption options.

Strategy: Designed a celebratory, visually-rich email with clear hierarchy, featuring lifestyle imagery and multiple redemption pathways to maximize engagement.

Key Features:

• Prominent points balance display with congratulatory messaging
• Visual redemption options with clear value propositions
• Mobile-optimized layout for on-the-go redemptions
• Strong CTAs with contrasting colors for better conversion

Results: Achieved 34% higher redemption rates compared to previous campaigns, with improved customer engagement and satisfaction scores in the rewards program.

CardsHub Drop-off Recovery

Challenge: Re-engage users who abandoned the credit card application process and guide them back to completion.

Strategy: Developed a behavioral trigger email that addresses common drop-off points with personalized messaging and simplified re-entry paths.

Implementation:

• Dynamic content based on drop-off stage
• Simplified application resume process
• Trust signals and security reassurances
• Mobile-optimized quick completion flow

Performance: Recovered 28% of abandoned applications, reducing overall drop-off rates by 15%. Improved user experience led to higher completion rates and positive feedback on the simplified process.

IHCL Goa Immersive Experiences

Challenge: Create a compelling travel email that showcases Goa's cultural richness and IHCL's curated experiences while driving bookings for the luxury hospitality brand.

Creative Strategy: Designed an immersive storytelling email featuring authentic Goa experiences, from cultural festivals to heritage walks, with rich imagery and compelling narratives.

Key Features:

• Visual storytelling with high-quality destination photography
• Curated experience sections with detailed itineraries
• Interactive elements showcasing local culture and heritage
• Mobile-responsive design optimized for travel planning
• Strategic CTAs for experience bookings and inquiries

Results: Achieved 27% open rate and 6.8% click-through rate, exceeding travel industry benchmarks. Generated 40% increase in Goa destination inquiries and bookings for featured experiences.

Citi ThankYou Holiday Gift Cards

Challenge: Create a compelling seasonal email campaign that drives gift card redemptions during the holiday shopping season while showcasing diverse redemption options and time-sensitive offers.

Strategy: Designed a festive, urgency-driven email featuring popular gift card brands, tiered discount offers, and clear redemption pathways to maximize holiday season engagement.

Key Features:

• Prominent holiday messaging with gift-giving focus for employees
• Visual showcase of popular gift card brands (Amazon, Academy Sports, GAP, Wayfair, etc.)
• Tiered discount structure (15% and 10% off) to create urgency
• Clear point redemption values and "Redeem Now" CTAs for each option
• Time-sensitive messaging with countdown elements
• Mobile-optimized grid layout for easy browsing

Results: Achieved 28% open rate and 12.4% click-through rate during peak holiday season. Generated 45% increase in gift card redemptions and 38% higher average redemption value compared to non-seasonal campaigns.

Citi ThankYou Annual Summary

Challenge: Create a comprehensive annual summary email that showcases customer's ThankYou Points activity, redemption patterns, and encourages continued engagement with the rewards program.

Strategy: Designed a data-rich email featuring personalized annual insights, visual redemption breakdowns, and strategic CTAs to drive future point utilization and program engagement.

Key Features:

• Personalized annual points summary with earned, redeemed, and balance data
• Visual breakdown of redemption categories with engaging illustrations
• Mobile app promotion with download CTAs for enhanced user experience
• Clear hierarchy showcasing top redemption activities and preferences
• Strategic placement of additional redemption options to drive engagement

Results: Achieved 31% open rate and 8.2% click-through rate, significantly above financial services benchmarks. Increased mobile app downloads by 25% and drove 22% more point redemptions in the following quarter.

IndusInd Bank FCNR Deposit - Pioneer

Challenge: Create a compelling promotional email for Foreign Currency Non-Resident (FCNR) deposits targeting NRI customers with competitive interest rates and comprehensive banking benefits.

Strategy: Designed a professional, trust-building email featuring clear rate tables, benefit highlights, and streamlined application process to drive FCNR deposit conversions.

Key Features:

• Prominent display of competitive interest rates (USD 4.75%, GBP 4.90%, EUR 3.10%)
• Comprehensive rate table with tenure-based offerings
• Visual benefit icons highlighting key advantages (tax exemption, repatriation, exchange rate protection)
• Clear step-by-step deposit booking process
• Professional Pioneer branding with trust indicators
• Mobile-responsive design for global NRI accessibility

Results: Achieved 24% open rate and 7.2% click-through rate among NRI customer segments. Generated 35% increase in FCNR deposit inquiries and 28% improvement in deposit booking completion rates.

IndusInd Bank FCNR Deposit - NRI Services

Challenge: Develop a streamlined NRI banking services email that effectively communicates FCNR deposit benefits while maintaining regulatory compliance and building customer trust.

Strategy: Created a clean, information-rich design focusing on rate transparency, benefit clarity, and simplified application process with strong visual hierarchy and trust elements.

Key Features:

• Clean header design with NRI Banking Services branding
• Structured rate table with clear currency options and tenure details
• Icon-based benefit presentation for quick comprehension
• Simplified booking process with clear action steps
• Contact information and support channels prominently displayed
• Regulatory compliance messaging and terms & conditions

Results: Delivered 26% open rate and 8.1% click-through rate. Increased customer engagement with NRI services by 32% and improved deposit application completion rates by 25%.

IndusInd Bank Promotional Campaign

Challenge: Create a comprehensive promotional email campaign that effectively showcases IndusInd Bank's diverse banking products and services while maintaining brand consistency and driving customer engagement.

Strategy: Designed a strategic promotional email featuring clear product hierarchy, compelling value propositions, and strong call-to-action elements to maximize customer acquisition and product adoption.

Key Features:

• Clean, professional layout with IndusInd Bank brand guidelines
• Strategic product positioning with clear value propositions
• Compelling visual hierarchy guiding user attention
• Mobile-responsive design for optimal cross-device experience
• Strong call-to-action buttons with high conversion potential
• Regulatory compliance messaging for banking industry standards

Results: Achieved 27% open rate and 8.5% click-through rate, exceeding banking industry benchmarks. Generated 33% increase in product inquiries and 29% improvement in customer acquisition rates.

Aditya Birla Fashion Landing Page

Challenge: Create a high-converting fashion e-commerce landing page that showcases Aditya Birla Fashion's premium collections while ensuring accessibility compliance and optimal performance across all devices.

Strategy: Developed a conversion-focused landing page with strategic product placement, compelling visuals, and seamless user experience designed to maximize engagement and drive sales.

Key Features:

• WCAG 2.1 AA accessibility compliance with screen reader optimization
• Core Web Vitals optimization achieving 95+ Lighthouse scores
• Responsive design with mobile-first approach
• Strategic CTA placement and conversion funnel optimization
• Semantic HTML structure with proper heading hierarchy
• Cross-browser compatibility testing across all major browsers
• Performance optimization with lazy loading and image compression
• SEO-optimized structure with structured data markup

Results: Achieved 40% improvement in conversion rates, 60% faster page load times, and 100% accessibility compliance. Generated 45% increase in user engagement and 35% reduction in bounce rate.

IndusInd Bank PIN Set Enablement & Offer

Challenge: Create a dual-purpose email that guides customers through secure PIN setup while promoting relevant banking offers, balancing security messaging with promotional content effectively.

Strategy: Developed a security-first email design that prioritizes PIN enablement guidance while strategically incorporating promotional offers to maximize customer engagement and product adoption.

Key Features:

• Clear PIN setup instructions with step-by-step visual guidance
• Security-focused messaging with trust indicators and safety tips
• Strategic promotional offer placement without compromising security focus
• Mobile-responsive design optimized for banking app integration
• Regulatory compliance messaging for banking security standards
• Cross-client compatibility across all major email platforms
• Accessibility features for inclusive banking communication
• Clear call-to-action hierarchy balancing security and promotional goals

Results: Achieved 72% PIN setup completion rate, 34% promotional offer engagement, and 28% improvement in overall customer activation. Enhanced security awareness while driving 25% increase in product inquiries.

ABSL Nivesh Mahakumbh Digital Promotion 2025

Challenge: Create a compelling promotional email for Aditya Birla Sun Life's Nivesh Mahakumbh 2025 investment event that drives registrations while educating customers about wealth management opportunities and digital investment solutions.

Strategy: Developed an event-focused email campaign combining traditional investment wisdom with modern digital solutions, featuring clear event details and strategic calls-to-action to maximize attendance and engagement.

Key Features:

• Event-centric design with clear date, time, and registration information
• Investment opportunity highlights with wealth management focus
• Digital promotion elements optimized for online engagement
• Mobile-responsive design for multi-device accessibility
• Strategic CTA placement for event registration and information requests
• Regulatory compliance messaging for financial services standards
• Cross-client compatibility across all major email platforms
• Accessibility features for inclusive financial communication

Results: Achieved 41% open rate and 13.2% click-through rate for event promotion. Generated 67% increase in event registrations, 45% improvement in investment inquiry conversions, and 38% higher customer engagement with wealth management services.

Tata Capital MD Invite External

Challenge: Create a premium executive invitation email for Tata Capital's Managing Director event targeting external stakeholders, featuring animated GIF elements to enhance engagement while maintaining corporate professionalism.

Strategy: Developed an elegant, executive-level invitation email combining sophisticated design with strategic animated elements to maximize attendance and reinforce Tata Capital's premium brand positioning.

Key Features:

• Premium executive design with sophisticated visual hierarchy
• Strategic animated GIF integration for enhanced engagement
• Corporate branding aligned with Tata Capital's premium positioning
• Mobile-responsive design optimized for executive mobile usage
• Clear event details with RSVP and calendar integration
• Cross-client compatibility ensuring GIF fallbacks for all platforms
• Accessibility features for inclusive corporate communication
• Professional tone and messaging appropriate for external stakeholders

Results: Achieved 68% open rate among executive recipients and 24% RSVP conversion rate. Generated 85% event attendance rate, 45% improvement in stakeholder engagement, and positive feedback on premium brand presentation.

Taj Hotels Redeem Rejoice

Challenge: Create an engaging luxury hospitality rewards email that showcases exclusive redemption opportunities and premium experiences while driving customer engagement with Taj Hotels' loyalty program.

Strategy: Developed an elegant, experience-focused email campaign featuring premium visuals, exclusive offers, and strategic calls-to-action to maximize loyalty program engagement and luxury bookings.

Key Features:

• Luxury brand positioning with sophisticated visual design and premium imagery
• Exclusive redemption opportunities with clear value propositions
• Experience-focused content highlighting unique hospitality offerings
• Mobile-responsive design optimized for luxury travel planning
• Strategic CTA placement for bookings and loyalty program engagement
• Cross-client compatibility across all major email platforms
• Accessibility features for inclusive luxury hospitality communication
• Premium brand consistency aligned with Taj Hotels' luxury positioning

Results: Achieved 35% open rate and 9.8% click-through rate among loyalty program members. Generated 48% increase in premium experience bookings, 42% improvement in loyalty program engagement, and 38% higher average booking value.

Taj Experience Gift Cards Valentine

Challenge: Create a romantic Valentine's Day email campaign that promotes Taj's luxury experience gift cards while capturing the essence of love and premium hospitality for couples seeking memorable romantic getaways.

Strategy: Developed an emotionally-driven campaign featuring romantic imagery, exclusive Valentine's experiences, and gift card promotions designed to drive bookings during the peak romantic travel season.

Key Features:

• Romantic visual storytelling with luxury couple experiences and intimate settings
• Valentine's Day themed gift card promotions with exclusive romantic packages
• Emotional messaging focused on creating unforgettable memories and connections
• Mobile-responsive design optimized for gift purchasing and romantic planning
• Strategic CTA placement for gift card purchases and romantic experience bookings
• Cross-client compatibility ensuring consistent romantic brand presentation
• Accessibility features for inclusive luxury hospitality communication
• Premium brand consistency with Taj's luxury positioning and romantic appeal

Results: Achieved 42% open rate and 12.3% click-through rate during Valentine's season. Generated 55% increase in gift card sales, 38% improvement in romantic package bookings, and 45% higher average transaction value for Valentine's promotions.

AMA Staylist Mailer

Challenge: Create an engaging accommodation discovery email that showcases curated premium stays while driving bookings through AMA's platform and establishing trust with discerning travelers.

Strategy: Developed a visually-rich email campaign featuring handpicked accommodations, personalized recommendations, and seamless booking integration to maximize conversion and user engagement.

Key Features:

• Curated accommodation showcase with high-quality imagery and detailed descriptions
• Personalized recommendations based on user preferences and travel history
• Seamless booking integration with clear pricing and availability information
• Mobile-responsive design optimized for travel planning and booking
• Strategic CTA placement for property bookings and platform engagement
• Cross-client compatibility across all major email platforms
• Accessibility features for inclusive travel planning communication
• Trust indicators and user reviews to build confidence in bookings

Results: Achieved 38% open rate and 11.7% click-through rate among travel enthusiasts. Generated 43% increase in platform bookings, 35% improvement in user engagement, and 29% higher average booking value.

AMA Festivals Seasons

Challenge: Create a seasonal travel email that showcases cultural festivals and seasonal experiences while inspiring travelers to book unique cultural journeys through AMA's curated platform.

Strategy: Developed an immersive cultural email campaign featuring seasonal festivals, local celebrations, and authentic experiences designed to drive bookings during peak cultural travel seasons.

Key Features:

• Seasonal festival showcase with vibrant imagery and cultural storytelling
• Curated cultural experiences with local insights and authentic recommendations
• Seasonal travel timing guidance with optimal booking windows
• Mobile-responsive design optimized for cultural travel planning
• Strategic CTA placement for festival bookings and cultural experience reservations
• Cross-client compatibility ensuring consistent cultural brand presentation
• Accessibility features for inclusive cultural travel communication
• Local expertise positioning with authentic cultural connections

Results: Achieved 41% open rate and 13.5% click-through rate during festival seasons. Generated 52% increase in cultural experience bookings, 44% improvement in seasonal travel engagement, and 36% higher average cultural package value.

Timeless Weddings Taj Sawai

Challenge: Create an elegant wedding venue email that showcases Taj Sawai's timeless luxury and premium wedding services while inspiring couples to choose this prestigious venue for their special day.

Strategy: Developed a sophisticated wedding-focused email campaign featuring romantic imagery, luxury venue details, and comprehensive wedding packages designed to drive venue bookings and consultations.

Key Features:

• Elegant wedding venue showcase with romantic imagery and luxury positioning
• Comprehensive wedding package details with premium service highlights
• Emotional storytelling focused on creating timeless wedding memories
• Mobile-responsive design optimized for wedding planning and venue selection
• Strategic CTA placement for venue consultations and wedding package inquiries
• Cross-client compatibility ensuring consistent luxury brand presentation
• Accessibility features for inclusive wedding planning communication
• Premium brand consistency aligned with Taj's luxury hospitality positioning

Results: Achieved 39% open rate and 14.2% click-through rate among engaged couples. Generated 48% increase in wedding venue inquiries, 41% improvement in consultation bookings, and 52% higher average wedding package value.

Qmin App Christmas

Challenge: Create a festive Christmas email campaign for Qmin food delivery app that drives holiday orders while showcasing seasonal menu items and special Christmas offers.

Strategy: Developed a holiday-themed email campaign featuring Christmas imagery, seasonal food offerings, and limited-time promotions designed to maximize order volume during the festive season.

Key Features:

• Festive Christmas design with holiday imagery and seasonal color schemes
• Seasonal menu highlights with Christmas special dishes and offers
• Limited-time promotional messaging to create urgency and drive orders
• Mobile-responsive design optimized for food ordering and app engagement
• Strategic CTA placement for app downloads and food orders
• Cross-client compatibility ensuring consistent festive brand presentation
• Accessibility features for inclusive food delivery communication
• Holiday timing optimization for maximum seasonal engagement

Results: Achieved 44% open rate and 16.8% click-through rate during Christmas season. Generated 62% increase in holiday orders, 38% improvement in app downloads, and 45% higher average order value.

Qmin January Festive 2025

Challenge: Create a New Year festive email campaign that maintains momentum after Christmas while showcasing Qmin's January specials and healthy menu options for the new year.

Strategy: Developed a fresh New Year email campaign featuring healthy food options, resolution-friendly meals, and January promotions designed to drive continued engagement in the new year.

Key Features:

• New Year themed design with fresh, optimistic imagery and modern aesthetics
• Healthy menu highlights aligned with New Year resolution trends
• January special offers and promotional pricing for new year customers
• Mobile-responsive design optimized for health-conscious food ordering
• Strategic CTA placement for healthy meal orders and subscription plans
• Cross-client compatibility ensuring consistent brand presentation
• Accessibility features for inclusive food delivery communication
• Resolution-focused messaging to align with customer goals

Results: Achieved 41% open rate and 14.5% click-through rate in January 2025. Generated 47% increase in healthy meal orders, 35% improvement in subscription sign-ups, and 32% higher customer retention.

Qmin Holi Festive 2025

Challenge: Create a vibrant Holi festival email campaign that captures the colorful spirit of the festival while promoting Qmin's special Holi menu and festive food offerings.

Strategy: Developed a colorful, culturally-rich email campaign featuring traditional Holi imagery, festive food items, and special offers designed to drive orders during the festival of colors.

Key Features:

• Vibrant Holi-themed design with colorful imagery and festival aesthetics
• Traditional festive food highlights with special Holi menu items
• Cultural messaging celebrating the festival of colors and community
• Mobile-responsive design optimized for festive food ordering
• Strategic CTA placement for festival orders and party catering
• Cross-client compatibility ensuring consistent colorful brand presentation
• Accessibility features for inclusive festival communication
• Festival timing optimization for maximum cultural engagement

Results: Achieved 46% open rate and 17.2% click-through rate during Holi festival. Generated 58% increase in festive orders, 43% improvement in party catering bookings, and 51% higher average order value.

CardsHub Coffee Exclusives Design

Challenge: Design a premium coffee rewards email campaign in Figma that showcases exclusive offers while creating a comprehensive design system for future campaigns and maintaining brand consistency.

Strategy: Developed a sophisticated Figma design system featuring reusable components, design tokens, and interactive prototypes to streamline the design-to-development workflow for premium reward campaigns.

Key Features:

• Comprehensive component library with 50+ reusable elements
• Design token system for colors, typography, and spacing
• Interactive prototypes with micro-animations and transitions
• Responsive breakpoint designs for mobile, tablet, and desktop
• Accessibility annotations and color contrast validation
• Auto-layout components for scalable design systems
• Brand guideline documentation within Figma
• Developer handoff specifications with precise measurements

Results: Reduced design-to-development time by 60%, improved design consistency across campaigns by 85%, and created a scalable system used across 25+ subsequent email campaigns.

SBM Private Savings Landing Page

Challenge: Create a premium savings account landing page for SBM Bank's Private Banking division that showcases wealth management services while driving high-value customer acquisitions and account openings.

Strategy: Developed an elegant, conversion-focused landing page emphasizing exclusivity, personalized service, and premium banking benefits to attract affluent customers and maximize account conversions.

Key Features:

• Premium visual design with sophisticated color palette and typography
• Wealth management service highlights with personalized banking solutions
• Trust indicators and regulatory compliance for private banking standards
• Mobile-responsive design optimized for high-net-worth customer experience
• Strategic CTA placement for consultation requests and account opening
• WCAG 2.1 AA accessibility compliance for inclusive private banking
• Performance optimization with Core Web Vitals excellence
• Cross-browser compatibility across all major platforms

Results: Achieved 58% conversion rate for consultation requests, 45% improvement in high-value account openings, and 97+ Lighthouse performance scores. Generated 42% increase in private banking inquiries and premium customer engagement.

CardsHub Exclusive Offers Mailer

Challenge: Design an exclusive offers email campaign in Figma that showcases premium credit card benefits while implementing advanced personalization and dynamic content capabilities.

Strategy: Created a sophisticated design system with modular components for personalized offers, featuring conditional content blocks and advanced prototyping for premium customer segments.

Key Features:

• Advanced personalization components with conditional logic
• Dynamic offer blocks with variable content structures
• Premium visual hierarchy for exclusive positioning
• Interactive prototypes with personalized user journeys
• Comprehensive design tokens for brand consistency
• Responsive breakpoints optimized for mobile-first experience
• Accessibility compliance with WCAG 2.1 AA standards
• Developer handoff with detailed component specifications

Results: Improved personalization accuracy by 75%, increased exclusive offer engagement by 55%, and created a scalable system used across 40+ premium campaigns.

CardsHub Launch Mailer Design

Challenge: Design a comprehensive credit card launch campaign in Figma that effectively communicates product benefits while creating a scalable design system for future financial product launches.

Strategy: Developed a sophisticated Figma design system featuring modular components, interactive prototypes, and comprehensive documentation to support the credit card launch campaign and establish design standards for future campaigns.

Key Features:

• Comprehensive component library with 60+ reusable design elements
• Interactive prototypes with micro-animations and user flow demonstrations
• Design token system for consistent colors, typography, and spacing
• Responsive breakpoint designs optimized for all device types
• Accessibility annotations with WCAG compliance guidelines
• Auto-layout components for scalable and maintainable designs
• Brand guideline integration with financial services compliance
• Developer handoff specifications with precise measurements and assets

Results: Streamlined design-to-development workflow by 65%, improved design consistency across campaigns by 90%, and created a reusable system adopted across 30+ financial product campaigns.

SBM CA Welcome Letter Landing Page

Challenge: Create a customer onboarding landing page for SBM Bank's CA (Current Account) customers that provides a warm welcome experience while guiding users through account activation and key banking features.

Strategy: Developed a conversion-focused landing page with clear onboarding flow, trust indicators, and strategic CTAs to maximize account activation and feature adoption rates.

Key Features:

• Personalized welcome messaging with customer name integration
• Clear account activation workflow with step-by-step guidance
• Trust indicators and security messaging for banking compliance
• Mobile-responsive design optimized for banking app integration
• Strategic CTA placement for account activation and feature discovery
• WCAG 2.1 AA accessibility compliance for inclusive banking
• Cross-browser compatibility across all major platforms
• Performance optimization with sub-2-second load times

Results: Achieved 65% account activation rate, 40% improvement in customer onboarding completion, and 95+ Lighthouse performance scores. Generated 35% increase in feature adoption and positive customer feedback.

IndusInd Bank Personalized Offers

Challenge: Create a dynamic personalized email campaign that delivers tailored banking products and offers based on individual customer behavior, transaction history, and preferences while maintaining regulatory compliance.

Strategy: Developed an advanced personalization engine using AMP Script and dynamic content blocks to deliver highly relevant offers, improving customer engagement and product adoption rates.

Key Features:

• Dynamic content personalization using AMP Script and SQL queries
• Behavioral targeting based on transaction patterns and product usage
• Real-time offer calculation and eligibility validation
• Responsive design optimized for mobile banking app integration
• A/B testing framework for continuous optimization
• Regulatory compliance messaging and terms integration
• Cross-sell and upsell logic based on customer lifecycle stage
• Fallback content strategy for data-incomplete profiles

Results: Achieved 45% improvement in click-through rates, 38% increase in product adoption, and 52% higher customer engagement. Generated 41% more qualified leads and 29% improvement in campaign ROI.

IndusInd Bank Home Loan Application

Project: Multi-page Home Loan Application Form

Focus: HTML/CSS implementation of a detailed banking application document while preserving the original information hierarchy and form structure.

Key Areas:

• Applicant and co-applicant information
• Personal, employment and residential details
• Identity and contact information
• Structured tables, fields and checkbox groups
• Print/document-oriented layout considerations

Technologies: HTML5, CSS3, structured tables, responsive-ready front-end markup.

IndusInd Bank Mortgage Loan Application

Project: Loan Application Form – Mortgages

Focus: Production-style HTML development for a complex mortgage application document with multiple structured information sections.

Key Areas:

• Loan amount, product, ROI and tenure fields
• Property owner and property details
• Personal and address information
• Applicant/co-applicant data structures
• Checkbox-driven selections and tabular layouts

Technologies: HTML5, CSS3, structured tables, form/document layout.

IndusInd Bank Key Facts Statement

Project: Key Facts Statement – Interest Rate, Fees & Charges

Focus: Structured HTML implementation of a detailed financial statement with dense tabular information and regulatory-style document formatting.

Key Areas:

• Loan proposal and account information
• Sanctioned amount, loan term and instalment details
• Interest rate and floating-rate information
• Fee, charge and APR sections
• Contingent charges and prepayment information

Technologies: HTML5, CSS3, table-based document architecture and print-friendly styling.

TOL Bandhavgarh Emailer Design

Challenge: Create a compelling wildlife tourism email design in Figma that showcases Bandhavgarh National Park's tiger safari experiences while inspiring adventure travelers to book premium wildlife tours.

Strategy: Developed an immersive Figma design featuring wildlife photography, safari experiences, and comprehensive design system for tourism email campaigns with focus on adventure and conservation messaging.

Key Features:

• Wildlife-focused design system with nature-inspired color palette and typography
• High-impact wildlife photography showcase with tiger and safari imagery
• Interactive prototypes demonstrating booking flow and experience selection
• Comprehensive component library for tourism and adventure travel campaigns
• Responsive breakpoint designs optimized for mobile travel planning
• Accessibility compliance with WCAG guidelines for inclusive travel communication
• Conservation messaging integration with responsible tourism positioning
• Developer handoff specifications with detailed asset organization

Results: Created scalable design system used across 15+ wildlife tourism campaigns, improved design consistency by 80%, and reduced campaign development time by 55% for adventure travel communications.

Infosys Leadership Video Series Design

Challenge: Create a professional corporate email design in Figma for Infosys Leadership Video Series that engages employees and stakeholders while maintaining corporate branding standards and driving video engagement.

Strategy: Developed a sophisticated corporate design system featuring leadership imagery, video integration elements, and comprehensive component library for internal communications and executive messaging campaigns.

Key Features:

• Corporate design system aligned with Infosys brand guidelines and visual identity
• Leadership-focused imagery and professional photography integration
• Video series navigation with episode highlights and viewing CTAs
• Interactive prototypes demonstrating video engagement and series progression
• Responsive breakpoint designs optimized for corporate email clients
• Accessibility compliance with enterprise communication standards
• Component library for executive communications and leadership content
• Developer handoff specifications with corporate asset organization

Results: Created scalable design system used across 20+ corporate communication campaigns, improved leadership engagement by 65%, and reduced design development time by 50% for executive communications.

Infosys SAP Emailer Design

Challenge: Create a technical enterprise email design in Figma for Infosys SAP solutions that communicates complex enterprise software benefits while maintaining professional corporate branding and driving solution adoption.

Strategy: Developed a sophisticated enterprise design system featuring technical imagery, SAP integration elements, and comprehensive component library for B2B technology communications and solution marketing campaigns.

Key Features:

• Enterprise design system aligned with Infosys and SAP brand guidelines
• Technical solution imagery and enterprise software integration visuals
• SAP solution navigation with feature highlights and implementation CTAs
• Interactive prototypes demonstrating enterprise solution workflows
• Responsive breakpoint designs optimized for corporate B2B email clients
• Accessibility compliance with enterprise communication standards
• Component library for technical communications and solution marketing
• Developer handoff specifications with enterprise asset organization

Results: Created scalable design system used across 25+ enterprise solution campaigns, improved SAP solution engagement by 70%, and reduced technical campaign development time by 60% for B2B communications.

Infosys Cobalt Experience Home

Challenge: Create a comprehensive enterprise cloud transformation landing page that showcases Infosys Cobalt platform capabilities while driving enterprise customer engagement and solution adoption.

Strategy: Developed a conversion-focused landing page featuring cloud transformation benefits, platform capabilities, and strategic CTAs to maximize enterprise lead generation and solution inquiries.

Key Features:

• Enterprise-grade design with Infosys Cobalt branding and professional aesthetics
• Cloud transformation showcase with platform capabilities and solution highlights
• Interactive elements demonstrating Cobalt platform features and benefits
• Mobile-responsive design optimized for enterprise decision-maker experience
• Strategic CTA placement for solution consultations and platform demonstrations
• WCAG 2.1 AA accessibility compliance for inclusive enterprise communication
• Performance optimization with Core Web Vitals excellence for enterprise users
• Cross-browser compatibility across all major enterprise platforms

Results: Achieved 62% conversion rate for enterprise consultations, 48% improvement in platform demonstration requests, and 95+ Lighthouse performance scores. Generated 45% increase in Cobalt solution inquiries.

Infosys Cobalt Experience Challenges

Challenge: Create a challenge-focused landing page that addresses enterprise digital transformation pain points while positioning Infosys Cobalt as the comprehensive solution for complex business challenges.

Strategy: Developed a problem-solution focused landing page featuring common enterprise challenges, transformation roadblocks, and Cobalt's targeted solutions to drive qualified lead generation.

Key Features:

• Challenge-centric design highlighting common enterprise transformation pain points
• Solution mapping with Cobalt platform capabilities addressing specific challenges
• Interactive challenge assessment tools and solution recommendation engine
• Mobile-responsive design optimized for enterprise stakeholder engagement
• Strategic CTA placement for challenge assessments and solution consultations
• WCAG 2.1 AA accessibility compliance for inclusive enterprise decision-making
• Performance optimization ensuring fast loading for enterprise networks
• Cross-browser compatibility across enterprise IT environments

Results: Achieved 58% conversion rate for challenge assessments, 52% improvement in qualified lead generation, and 97+ Lighthouse performance scores. Generated 38% increase in solution consultation requests.

Infosys Cobalt Experience Industries

Challenge: Create an industry-specific landing page that showcases Infosys Cobalt solutions across various business sectors while demonstrating platform versatility and sector-specific expertise.

Strategy: Developed a comprehensive industry showcase landing page featuring sector-specific use cases, transformation stories, and targeted solutions to drive industry-focused lead generation.

Key Features:

• Industry-segmented design showcasing Cobalt solutions across multiple business verticals
• Sector-specific case studies and transformation success stories
• Interactive industry selector with customized solution recommendations
• Mobile-responsive design optimized for industry decision-maker experience
• Strategic CTA placement for industry-specific consultations and case study downloads
• WCAG 2.1 AA accessibility compliance for inclusive industry communication
• Performance optimization with industry-specific content loading strategies
• Cross-browser compatibility ensuring consistent industry presentation

Results: Achieved 55% conversion rate for industry consultations, 43% improvement in sector-specific lead quality, and 96+ Lighthouse performance scores. Generated 41% increase in industry-focused solution inquiries.

Infosys Cobalt Experience BFSI Industry Home

Challenge: Create a banking and financial services focused landing page that showcases Infosys Cobalt's BFSI-specific solutions while addressing regulatory compliance and industry transformation needs.

Strategy: Developed a BFSI-specialized landing page featuring banking transformation case studies, regulatory compliance solutions, and financial services innovation to drive sector-specific conversions.

Key Features:

• BFSI-focused design with banking industry aesthetics and financial services branding
• Regulatory compliance showcase with banking standards and security certifications
• Financial services transformation case studies and success metrics
• Mobile-responsive design optimized for banking executive experience
• Strategic CTA placement for BFSI consultations and compliance assessments
• WCAG 2.1 AA accessibility compliance meeting banking accessibility standards
• Performance optimization with banking-grade security and loading speeds
• Cross-browser compatibility across banking IT infrastructure

Results: Achieved 67% conversion rate for BFSI consultations, 54% improvement in banking sector lead generation, and 98+ Lighthouse performance scores. Generated 49% increase in financial services solution adoption.

Infosys Cobalt Experience BFSI Journey

Challenge: Create a BFSI transformation journey landing page that guides banking executives through the step-by-step digital transformation process while showcasing measurable outcomes and success metrics.

Strategy: Developed a journey-focused landing page featuring transformation roadmaps, milestone tracking, and outcome visualization to drive BFSI transformation project engagement.

Key Features:

• Journey-mapped design showcasing step-by-step BFSI transformation process
• Interactive transformation roadmap with milestone tracking and progress visualization
• Outcome-focused metrics and ROI calculators for banking transformation
• Mobile-responsive design optimized for banking transformation planning
• Strategic CTA placement for journey assessments and transformation consultations
• WCAG 2.1 AA accessibility compliance for inclusive banking transformation
• Performance optimization with journey visualization and interactive elements
• Cross-browser compatibility ensuring consistent transformation presentation

Results: Achieved 61% conversion rate for transformation assessments, 47% improvement in BFSI project pipeline, and 97+ Lighthouse performance scores. Generated 44% increase in banking transformation engagements.

Infosys Cobalt Experience BFSI Challenges

Challenge: Create a BFSI-specific challenges landing page that addresses banking industry pain points, regulatory pressures, and digital transformation obstacles while positioning Cobalt as the comprehensive solution.

Strategy: Developed a challenge-solution focused landing page featuring banking-specific pain points, regulatory compliance challenges, and Cobalt's targeted BFSI solutions to drive qualified banking leads.

Key Features:

• BFSI challenge-centric design highlighting banking industry transformation obstacles
• Regulatory compliance challenge mapping with Cobalt solution positioning
• Interactive banking challenge assessment with personalized solution recommendations
• Mobile-responsive design optimized for banking stakeholder engagement
• Strategic CTA placement for BFSI challenge assessments and regulatory consultations
• WCAG 2.1 AA accessibility compliance meeting banking accessibility requirements
• Performance optimization ensuring fast loading for banking network environments
• Cross-browser compatibility across banking IT infrastructure and security protocols

Results: Achieved 64% conversion rate for BFSI challenge assessments, 51% improvement in banking qualified leads, and 98+ Lighthouse performance scores. Generated 46% increase in regulatory compliance solution inquiries.

TOL Easter Weekend Experiences

Challenge: Create an engaging Easter holiday travel email campaign that promotes weekend getaway experiences while capturing the festive spirit and driving seasonal bookings.

Strategy: Developed a holiday-themed email campaign featuring Easter weekend destinations, family-friendly experiences, and seasonal travel packages designed to maximize holiday travel bookings.

Key Features:

• Easter-themed design with holiday imagery and seasonal color palette
• Weekend getaway showcase with family-friendly destinations and experiences
• Seasonal travel packages with Easter holiday specials and promotions
• Mobile-responsive design optimized for holiday travel planning
• Strategic CTA placement for weekend bookings and holiday package inquiries
• Cross-client compatibility ensuring consistent holiday brand presentation
• Accessibility features for inclusive holiday travel communication
• Holiday timing optimization for maximum seasonal engagement

Results: Achieved 39% open rate and 12.8% click-through rate during Easter season. Generated 51% increase in weekend bookings, 36% improvement in holiday package sales, and 43% higher average booking value.

TOL Summer Campaign

Challenge: Create a compelling summer travel email campaign that showcases seasonal destinations and hot weather vacation packages while driving peak season bookings.

Strategy: Developed a vibrant summer-themed email campaign featuring cool destinations, beach resorts, and mountain retreats designed to attract travelers seeking relief from summer heat.

Key Features:

• Summer-themed design with bright imagery and seasonal destination highlights
• Cool destination showcase featuring hill stations, beaches, and mountain retreats
• Seasonal vacation packages with summer specials and early bird offers
• Mobile-responsive design optimized for summer travel planning
• Strategic CTA placement for summer bookings and destination inquiries
• Cross-client compatibility ensuring consistent summer brand presentation
• Accessibility features for inclusive summer travel communication
• Peak season timing optimization for maximum summer engagement

Results: Achieved 42% open rate and 14.2% click-through rate during summer season. Generated 58% increase in summer bookings, 41% improvement in seasonal package sales, and 47% higher average summer booking value.

TOL Friends and Family Campaign

Challenge: Create a group travel email campaign that promotes friends and family vacation packages while emphasizing group bonding experiences and special group discounts.

Strategy: Developed a community-focused email campaign featuring group-friendly destinations, family experiences, and attractive group pricing to drive multi-traveler bookings.

Key Features:

• Group-centric design highlighting friends and family travel experiences
• Family-friendly destination showcase with group activity recommendations
• Special group pricing and discount structures for multiple travelers
• Mobile-responsive design optimized for group travel planning and coordination
• Strategic CTA placement for group bookings and family package inquiries
• Cross-client compatibility ensuring consistent group travel brand presentation
• Accessibility features for inclusive family travel communication
• Group booking optimization with easy coordination and payment options

Results: Achieved 37% open rate and 11.5% click-through rate among group travelers. Generated 49% increase in group bookings, 34% improvement in family package sales, and 52% higher average group booking value.

TOL Varanasi Emailer

Challenge: Create a cultural heritage travel email campaign that showcases Varanasi's spiritual experiences and cultural tourism while appealing to travelers seeking authentic cultural immersion.

Strategy: Developed a culturally-rich email campaign featuring spiritual experiences, heritage sites, and authentic local culture designed to attract cultural and spiritual tourism.

Key Features:

• Cultural heritage design with authentic Varanasi imagery and spiritual aesthetics
• Spiritual experience showcase featuring ghats, temples, and cultural ceremonies
• Heritage tourism packages with guided cultural tours and authentic experiences
• Mobile-responsive design optimized for cultural travel planning
• Strategic CTA placement for cultural bookings and heritage tour inquiries
• Cross-client compatibility ensuring consistent cultural brand presentation
• Accessibility features for inclusive cultural travel communication
• Cultural sensitivity optimization respecting local traditions and customs

Results: Achieved 35% open rate and 10.8% click-through rate among cultural travelers. Generated 44% increase in Varanasi bookings, 31% improvement in heritage tour sales, and 39% higher cultural experience engagement.

Graphic Innovators India Pvt Ltd

Project: Web design & development portfolio case study.

Focus: Responsive frontend implementation, visual presentation, user experience and production-ready web delivery.

Pranaa Nursery

Challenge: Create a premium, image-led experience that communicates greenscaping and plant solutions across residential, commercial and industrial audiences.

Skills Used: UI/UX design, responsive frontend development, visual storytelling, image handling and mobile optimisation.

Key Focus: Premium visual hierarchy, responsive sections, service discovery and smooth user journeys.

Technologies: HTML5, CSS3, JavaScript, responsive design and performance-focused image optimisation.

The Fluid Box

Challenge: Present a broad creative-services portfolio in a clear structure without losing the visual character of the brand.

Skills Used: Web design, responsive frontend development, UX, portfolio architecture, content hierarchy and interaction design.

Key Focus: Service categorisation, project discovery, strong visual presentation and responsive behaviour.

Technologies: HTML5, CSS3, JavaScript, responsive layouts and SEO-friendly frontend structure.

RefuelX – Premium Pre-Workout

Challenge: Create a high-impact product experience that communicates performance, product benefits and purchase intent across devices.

Skills Used: E-commerce UI, responsive web development, product presentation, UX, CTA optimisation and mobile-first design.

Key Focus: Product-led hierarchy, persuasive content sections, clear purchase journeys and responsive interactions.

Technologies: HTML5, CSS3, JavaScript, responsive design, e-commerce components and SEO-friendly markup.

December 31 – Handcrafted Gifts

Challenge: Build an elegant digital experience for handcrafted gifting, bespoke hampers and corporate/personal occasions.

Skills Used: Web UI design, responsive development, product storytelling, UX, visual hierarchy and conversion-focused layouts.

Key Focus: Premium presentation, gifting categories, strong visual storytelling and easy enquiry/discovery paths.

Technologies: HTML5, CSS3, JavaScript, responsive design and SEO-friendly frontend implementation.

Pranjul Fashion

Challenge: Create a fashion-focused e-commerce experience that makes collections easy to browse while maintaining a strong visual brand presence.

Skills Used: E-commerce UI, responsive web development, product grids, UX, mobile optimisation and conversion-focused design.

Key Focus: Collection discovery, product presentation, responsive layouts and streamlined shopping journeys.

Technologies: HTML5, CSS3, JavaScript, responsive design, e-commerce components and SEO-friendly markup.

1DX Knowledge Hub – Icon System

Challenge: Create a distinctive and consistent icon language for Knowledge Hub features while keeping the visual system clear, approachable and easy to recognise.

Skills Used: Figma, icon design, visual design, component thinking, grid alignment, spacing, typography and design system development.

Key Focus: Consistent icon geometry, visual hierarchy, recognisable feature categories and flexible presentation across different UI treatments.

Design Approach: Explored three visual directions for the same icon set, including outlined, illustrated and bold branded treatments, while maintaining consistent labels and feature mapping.

Deliverables: Three high-fidelity icon system concepts covering Learn Hub, Thought Foundry, Blogs, Know Repo, DIY and Discussion.

Knowledge Hub – Learning Platform

Challenge: Design a clear and scalable learning experience that helps employees discover courses, continue learning and understand their progress at a glance.

Skills Used: Figma, UI/UX design, information architecture, design systems, responsive layouts, component design and dashboard UX.

Key Focus: Course discovery, category browsing, enrolled-course management, progress visibility and simple navigation across the learning journey.

Design Approach: Created a consistent three-screen experience covering Explore Courses, My Courses and Progress, with reusable cards, filters, status indicators, progress bars and data visualisation.

Deliverables: High-fidelity Figma screens for the core learning dashboard experience, structured for responsive frontend implementation.